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B2B Lead Generation

DISCOVER OUR AUTOMATED LEAD GENERATION

We generate leads for our clients using our own custom built platform to automate the process of using Linkedin.

Let us help you grow your client base

Our unique lead generation process allows you to send thousands of tailored messages to your ideal clients every month. We are able to take care of the entire process for you, from writing tried and tested copy, to identifying the decision-makers using Linkedin Sales Navigator. This allows us to send you a constant flow of leads with zero ad spend.

Once we start sending you qualified leads, you may find you have too many to handle. Don’t worry - if you choose our Gold or Platinum packages, we can sync our scheduling software with your calendar and your account manager will handle all your lead qualification and appointment bookings on your behalf. This means you can focus on running your business and leave the rest to us. We are one of the only agencies in the UK to offer this service.

Our Approach to Linkedin Lead Generation

1

IDENTIFY YOUR AUDIENCE

We analyse who your ideal client is which allows us to forecast the size of your target market on Linkedin Sales Navigator. We can help you target senior business decision makers such as Managing Directors, Chief Executives.

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2

PROFILE
OPTIMISATION

We optimise your profile to make it more inviting for people to connect with you. This includes ensuring that your profile has a professional photograph, your summary stands out and that your business page is clear and precise.

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3

CONNECT WITH PROSPECTS

We send out up to 100 new connection requests each day to a specific audience to whom you want to promote your services. Each connection request will be sent a personalised message to increase the rate of connecting with you.

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4

INITIATE A CONVERSATION

Once you have connected with your potential leads, we start the messaging sequence. This starts with a primary message, which begins the conversation. We can then send up to four follow-up messages if they do not reply.

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5

APPOINTMENT BOOKING

We are one of the only agencies to handle all lead qualification and appointment bookings on your behalf. We integrate your calendar with Calendly software to arrange calls. This service is available with our Gold and Platinum Packages.

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6

REPORTING AND
CAMPAIGN TRACKING

Your account manager will send you a monthly report providing a breakdown of the connection acceptance rate, reply rate, and overall campaign progress. They will also help offer suggestions on how your campaign can be optimised.

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Do you want to know the size of your target market?

Get your FREE market forecast now.

Why use Linkedin to generate leads?

With over 575 million users, of which 260 million are active on a monthly basis, Linkedin is without a doubt the best place to generate qualified leads. Here are a few statistics showing how Linkedin is such an effective platform for lead generation.

97%

of B2B marketers use LinkedIn as a content distribution channel

80%

of B2B leads from social media come from LinkedIn

62%

of B2B marketers generate their leads via LinkedIn

48%

of social media traffic to company sites is via LinkedIn

Our Packages

Linkedin Lead Generation

Set Up Fee

This is a one off fee charged 4-6 days after you sign up. Please note that all management and set up fees listed exclude VAT.

Our Results Guarantee

This is the number of leads we guarantee that you will generate after six months work. If we fail to meet this guarantee, we shall work for free for two further months. Please note that not all businesses qualify for this guarantee.

£399

Monthly

Silver

£150
60

£799

Monthly

Gold

£150
60

£1,199

Monthly

Platinum

Free
100

Headline

Profile and Cover Picture

Group Joining

Linkedin posting reccomendations

Skills

Other Profile Additions

This could include CV or endorsement additions to your profile.

Headline

Profile and Cover Picture

Group Joining

Linkedin posting reccomendations

Skills

Other Profile Additions

This could include CV or endorsement additions to your profile.

Feed Posting

Engagement

We engage on your news feed on a daily basis to remind connections of your services.

Personal Messages

We will send connections personalised birthday, anniversary, and new position messages.

£29/month

Feed Posting

  • £29/month

Engagement

We engage on your news feed on a daily basis to remind connections of your services.

Personal Messages

We will send connections personalised birthday, anniversary, and new position messages.

Profile Viewing

We will view potential lead profiles before connecting, to ‘warm up’ the potential lead.

Connection requests (per day)

We will send out connection requests on your behalf.

Connection note

The connection note will be accompanied by a personalised note to improve the acceptance rate.

Primary Message

Once connected, we will attempt to start a conversation with the potential lead.

Secondary Follow up messages

If the potential lead does not reply, we will send follow up messages.

75
2
75
3
75
3

Profile Viewing

We will view potential lead profiles before connecting, to ‘warm up’ the potential lead.

Connection requests (per day)

We will send out connection requests on your behalf.

  • 75
  • 75
  • 75

Connection note

The connection note will be accompanied by a personalised note to improve the acceptance rate.

Primary Message

Once connected, we will attempt to start a conversation with the potential lead.

Secondary Follow up messages

  • 2
  • 3
  • 3

Lead Filtering

Your account manager will respond on your behalf to qualify leads.

Calendly Intergration

Calendly provides a link for meetings or calls to be automatically scheduled. We will integrate this software with your calendars to automatically check availability.

Appointment Booking

Lead Filtering

Your account manager will respond on your behalf to qualify leads.

Calendly Intergration

Calendly provides a link for meetings or calls to be automatically scheduled. We will integrate this software with your calendars to automatically check availability.

Appointment Booking

CRM Setup

If you do not have a CRM, we can help you set this up.

Prospect List

If you would prefer your prospects to be added to a list insated of your CRM, we can automatically sync new contacts with a Google Sheets document.

£49

CRM Setup

If you do not have a CRM, we can help you set this up.

  • £49

Prospect List

If you would prefer your prospects to be added to a list insated of your CRM, we can automatically sync new contacts with a Google Sheets document.

Facebook Pixel Implementation

This code can be put into the backend of your website allowing you to create Facebook and Instagram retargeting ads or custom audiences.

Facebook Ad Build

These ads will be shown on Facebook and/or instagram news feeds. We can continuously target warm leads using Facebook Custom and lookalike audiences. Please note that the package fee is for the setup and management and does not include ad spend.

Facebook Pixel Implementation

This code can be put into the backend of your website allowing you to create Facebook and Instagram retargeting ads or custom audiences.

Facebook Ad Build

These ads will be shown on Facebook and/or instagram news feeds. We can continuously target warm leads using Facebook Custom and lookalike audiences. Please note that the package fee is for the setup and management and does not include ad spend.

Dedicated Account Manager

This is the person who will hold your hand every step of the way and will help you with strategy as well as any day to day queries. As your extended team member, they will get to know your business inside out.

Project Management Software

Our cloud-based project management system allows you to communicate with your Account Executive via instant chat.

Dedicated Account Manager

This is the person who will hold your hand every step of the way and will help you with strategy as well as any day to day queries. As your extended team member, they will get to know your business inside out.

Project Management Software

Our cloud-based project management system allows you to communicate with your Account Executive via instant chat.

Make your Linkedin a revenue driving machine

Lead Targeting

We can use up to 24 filters simultaneously to identify your ideal customers. Here are some examples of the key filters we can use.

Geography

Target exactly where you would like your leads to be located. This includes countries as well as specific regions or cities. Location is identified using both listed profile location as well as the IP location providing incredibly accurate results.

Company Name, Type and Headcount

Target current and/or past employees from up to 100 specific companies simultaneously. You can also choose the exact types of business your potential leads are likely to work in. This could include up to nine company types.

Industry

Choose the exact industries, from a choice of over 400, you would like your leads to be working in. This can also be a highly effective way of identifying high net worth individuals when combined with our filters such as title and seniority level.

Education

Target specific schools at which you would like your leads to have been educated. This could include schools or universities. This can be beneficial if you are using our services to recruit new employees based on particular qualifications.

Title and Seniority Level

Choose the exact job titles you would like your leads to have. You can also choose the rank or influence you would like your leads to be at their current organisation. Target as many ranks as you like simultaneously to get through to key company decision-makers.

Experience

Choose how many years would you like your leads to have held their position. This is an effective way of identifying individuals who are new to their jobs or companies which have just started. For example, you could target ‘founders’ with less than one year of experience to identify new companies in specific industries.

Frequently Asked Questions

Yes – we highly recommend that you spread your marketing mix. Please contact us for more information to see if you qualify for a discount.

Yes, you can continue to use your Linkedin account as normal. However, we would advise that you do not send too many connection requests each day as we have set our software up to optimise the number of actions you can perform each day.

If you sign up to our Gold or Platinum Packages, you will receive this free of charge. We can either facilitate this by connecting your CRM to our software to automatically sync new leads or your account manager can send you a spreadsheet at the end of each billing cycle. If you require this service and are signed up to our Silver Package, we can do this for a one-off additional charge of £49.

Yes, we can send messages to existing connections, profiles from a sales navigator search, a specific list, or users who engage with a particular post(s).

Our automated software easily outperforms the prospecting ability of a full-time employee working on Linkedin, since we can optimise the number of actions that can be safely done each day and spread these across a full working day. Our flexible plan means that you can use our lead generation service to generate large numbers of new clients. Once you feel you have a sufficient client base, you can pause for a few months, then restart when you have the resources to take on new clients. Moreover, when thinking about the value of your leads, you need to think about the direct and indirect long term value that they will bring if they become a client of yours.

Yes, Linkedin Sales Navigator is required for two key reasons. Firstly, it allows us to undertake an ‘unlimited’ number of actions without any blocks or issues. This means we can safely send 75-100 connection requests each working day, without any issues. Secondly, it allows us to use up to 24 filters to locate your ideal customers. Linkedin Sales Navigator is free for the first month and then $79.99 (£65) per month or $64.99 (£55) when you are paying annually.

Our software has been developed over a number of years by our team of developers. It can automate all tasks which you would normally do manually on Linkedin. All our accounts are run off our own 4G servers which emulates using the Linkedin app on your phone.

Yes, of course, if you have a campaign that is working well, you can easily scale it up by using another Linkedin profile to double the number of qualified leads you are getting each month. We offer discounts on additional plans if you are running more than one profile with us.

You will see all the replies to your campaign come into your Linkedin profile live. If necessary, we can change the wording of the messages or target market to improve the results of the campaign. This can easily be done by editing the questionnaire form and notifying your account manager on Basecamp.

If you can provide us with a script for lead qualification, we can reply to any new messages for you on your behalf. Once the lead is qualified, we will send them a Calendly link that is integrated with your calendar. You can set the calendar preferences to ensure that the call does not clash with any of your other appointments. Once the prospect chooses a date and time both parties will be notified of the phone or video call booking.

GDPR does not affect the LinkedIn outreach and messaging campaigns, so whilst your other marketing communications could be severely curtailed, our strategy ensures that your campaign with us will be fully compliant.

On average, for every 1,000 prospects we engage with, you can expect to see around 250-300 accept the connection request. You can then typically expect around 5-30 of these to be qualified leads every month. However, this number depends on several factors such as how much you can differentiate yourself from competition, how professional and persuasive your LinkedIn profile and outreach messages are, and how active your target audience is on Linkedin.

After you sign up to the package of your choice, your Account Executive will send you a detailed questionnaire which gives our team a better understanding of your business as well as your objectives from our work. As this form is located in the cloud, both parties can edit the form and any amendments can be approved by both parties. Once the questionnaire is completed, our team will put together a messaging sequence and invite you to our project management system. This platform is straightforward to use and allows you to communicate directly with your Account Executive via instant chat, without the need for back and forth emails. This setup process takes approximately five working days.

We use GoCardless as our payment processor which sets up a direct debit. The first payment and one-off setup fee is taken 4-6 days after signing up. Further payments are then taken automatically on a monthly billing cycle. You can view all your monthly invoices by logging into your account. Please note that package prices shown do not include VAT.

There is no long term commitment whatsoever and you are free to upgrade, downgrade or cancel your subscription at any time.

Do you want to know the size of your target market?

Get your FREE market forecast now.

Get Your Free Audit

We would love to hear from you!

Drop us a message, email us: info@frontpage-digital.com or gives us a call on 020 8064 0568.

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