Cost per click is determined by a number of factors, but as a general rule, it is calculated by the competition for the clicks from other businesses. For example, you may pay more when targeting B2B audiences, since other businesses are willing to bid highly for these clicks. However, the cost per click is also determined by other factors such as your ad rank, click-through rate, bidding strategy, and quality score. Our analysts are experts in this field and will ensure that you are getting the best ROI possible through a highly advanced bidding strategy and ad optimisation. A significant number of our clients come to us to get their ad campaigns fixed as you can waste a lot of money on PPC if you do not know what you are doing!