Google ads are typically intent-based, whereby the user has looked up a specific term as they may be in the market for that product or service. This can drive a significant amount of qualified leads directly to your website. However, Facebook ads can be described as interruption marketing, whereby users do not go on the platform specifically to buy, but as the targeting is so effective, your ads catch the attention which makes them want to go on your website or engage with your page. If you have a good offer that is highly targeted on Facebook, you can generate phenomenal ROI’s. Facebook can also be highly effective for retargeting existing website traffic since these are already likely to be warm leads. This is why our Gold package is our most popular, as Google drives relevant traffic to your site then Facebook converts them with a series of retargeting ads. Your account manager can advise on which platform and strategy they think would get you the best ROI, but the beauty of our service is that you can upgrade or downgrade at any stage if you are not getting your desired results on a certain platform.