Although Bing does not have the reach that Google has, 20.5% of all searches in the UK are on Bing. It performs better in some industries than others, and often our clients see less competition and lower costs-per-click. Bing Ads also appear on other search engines such as Yahoo! and DuckDuckGo, so it is definitely worth considering.

Yes, absolutely – that is what we are here for! Our analytical approach means we will do a significant amount of data research to see what platforms are working best for your competitors. Based on this data, we will advise you on what we think would provide you with the best ROI as that is our ultimate goal.

Yes – we highly recommend that you spread your marketing mix. We offer a 10% discount on your monthly bill if you use two different services at the same time and 20% discount if you use three or more services at the same time.

If you have had a good look through our website you will probably have already realised that we do things differently to most agencies. However, ultimately, the most important difference between us and other agencies is our technology and data analyst approach to our PPC campaigns. We will not make any assumptions on guesswork, so if it is working for your competitors, there is every chance it will work for you too!

We work in partnership with several talented videographers. Having good ad creative can be hugely beneficial for Facebook ads. If required, we can help plan your entire photo shoots for you. Please note that this is not included in our package prices.

After you sign up to the package of your choice, your Account Executive will send you a detailed questionnaire which gives our team a better understanding of your business as well as your objectives from our work. As this form is located in the cloud, both parties can edit the form and any amendments can be approved by both parties. Once the questionnaire is completed, our team will put together a messaging sequence and invite you to our project management system. This platform is straightforward to use and allows you to communicate directly with your Account Executive via instant chat, without the need for back and forth emails. This setup process takes approximately five working days.

We use GoCardless as our payment processor which sets up a direct debit. The first payment and one-off setup fee is taken 4-6 days after signing up. Further payments are then taken automatically on a monthly billing cycle. You can view all your monthly invoices by logging into your account. Please note that package prices shown do not include VAT.

Cost per click is determined by a number of factors, but as a general rule, it is calculated by the competition for the clicks from other businesses. For example, you may pay more when targeting B2B audiences, since other businesses are willing to bid highly for these clicks. However, the cost per click is also determined by other factors such as your ad rank, click-through rate, bidding strategy, and quality score. Our analysts are experts in this field and will ensure that you are getting the best ROI possible through a highly advanced bidding strategy and ad optimisation. A significant number of our clients come to us to get their ad campaigns fixed as you can waste a lot of money on PPC if you do not know what you are doing!

Yes, we have developed a strategy specifically for this purpose. It can generate a large number of followers cost-effectively, using a particular type of Instagram story ads. You need to subscribe to our Silver package for this service. We would recommend you book a Free Consultation to find out more.

With our unparalleled experience of running paid ad campaigns, we are one of the only companies in the world to offer a guaranteed return on ad spend (ROAS) after six months work. For example, our 4x guarantee ensures that for every £1 you spend on ad spend, you get £4 back in revenue. If we do not meet this guarantee after six months work, we will work for free for two months. Please note that not all businesses qualify for this guarantee.

Google ads are typically intent-based, whereby the user has looked up a specific term as they may be in the market for that product or service. This can drive a significant amount of qualified leads directly to your website. However, Facebook ads can be described as interruption marketing, whereby users do not go on the platform specifically to buy, but as the targeting is so effective, your ads catch the attention which makes them want to go on your website or engage with your page. If you have a good offer that is highly targeted on Facebook, you can generate phenomenal ROI’s. Facebook can also be highly effective for retargeting existing website traffic since these are already likely to be warm leads. This is why our Gold package is our most popular, as Google drives relevant traffic to your site then Facebook converts them with a series of retargeting ads. Your account manager can advise on which platform and strategy they think would get you the best ROI, but the beauty of our service is that you can upgrade or downgrade at any stage if you are not getting your desired results on a certain platform.

Our service should not be viewed as a sunk cost, as PPC can offer substantial returns on investment. Facebook or Google Ads do not discriminate based on business size. If you have got a great product or service, we can help you put it in front of more people. Whilst we can not guarantee results for every business, we will go above and beyond to try our best to make it work for you. The unmatched flexibility of PPC means turning your ads off is as easy as turning a tap off. As we have no fixed contracts and are solely governed by our results, the worst that can happen is you realise that PPC is not right for your business and your marketing budget is better spent elsewhere.

Yes, absolutely. We have experience working on most platforms. Our packages are designed to highlight our PPC services on the most popular platforms including Twitter, Snapchat, and Pinterest. If you book a free consultation, your account manager will advise you which platforms they think will work best for you, based on your objectives.

There is a three-month minimum commitment on all our PPC packages. Following this three month period, if you wish to cancel your subscription we require a 10-day notice before your next billing cycle.