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PPC (Pay Per Click) Management

DISCOVER OUR RESULTS DRIVEN PPC STRATEGY

Paid ads are one of the most effective ways to target your most qualified audience. Our technology driven approach to paid advertising can create ads that deliver phenomenal ROI’s.

Powered by People but Driven by Data

We are industry pioneers in using a scientific and mathematical approach to PPC. In practice, we only make data-driven decisions and never make any assumptions based on guesswork. Unlike other agencies, we do not let the boundaries set by Google and Facebook constrain us. Instead, our PPC team works closely with our development team to build customised solutions. In some cases, this can involve writing scripts to improve campaign efficiency and data intelligence.

Ultimately our work is governed by our results. As an extended member of your team, we make your goals our goals, and we do everything possible to ensure that your campaign goes above and beyond. Once we find a winning formula, the unmatched flexibility of PPC makes scaling your campaign easier than ever. Finding this formula, which may include mapping competitors campaigns, has never been easier with the technology we have at our disposal.

Our Unique Approach

Here are some of the features of our unparalleled PPC services which differentiate us from the rest of the industry.

TECHNOLOGY
FOCUS

We utilise cutting-edge technology in our client campaigns. For example, with Facebook ads, this could include integrating chatbots, text automation or even custom built applications and landing pages. We will always go out of our way to develop innovative solutions.

CONVERSION RATE
OPTIMISATION

Based on Google Analytics data, we advise you on how your website or landing page could be improved to maximise conversions. This process allows you to increase revenue from your existing traffic and can bring long term conversion rate benefits.

DATA-DRIVEN
STRATEGIES

When we start an ad campaign, we split-test several different ad copy, creative and targeting combinations, over a fixed period of time to obtain data. After this testing is complete, we only keep the highest performing combinations and develop custom audiences using this data.

FULL FUNNEL
MAPPING

All our PPC campaigns encapsulate the entire sales funnel. The stages are typically awareness, interest, decision and then action. We build PPC campaigns that actually drive conversions, rather than just focusing on increasing following and website traffic.

COMPETITOR
INSIGHT

We have software in house which allows us to look up competitors' ad campaigns. This includes their exact ad copy, cost per click and highest performing combinations. This data allows us to implement similar ads with a finely tuned bidding strategy.

TOTAL
TRANSPARENCY

Our packages offer transparent pricing and a clear set of deliverables. Our detailed monthly reports also allow you to track the success of your campaigns. This allows you to clearly see your ROI, and adjust your PPC strategy accordingly.

Are your existing campaigns underperforming?

Let our PPC analysts work their magic and improve your ROI.

Why use PPC to grow your business?

The following statistics demonstrate how important it is to add PPC to your marketing mix.

100%

£2 of revenue on average is generated for every £1 spent on Google Ads

59%

59% of global digital ad spend goes on Google and Facebook ads

45%

45% of small businesses use PPC advertising

80%

80% of the world’s internet audience see Google display ads

Our Packages

PPC Packages

Set Up Fee

This is a one off fee charged 4-6 days after you sign up. Please note that all management and set up fees listed exclude VAT.

Our Results Guarantee

This is a return on ad spend (ROAS) guarantee after six months work. For example, our 4x guarantee ensures that for every £1 you spend on ad spend, you get £4 back in revenue. If we do not meet this guarantee after six months work, we will work for free for two months. Please note that not all businesses qualify for this guarantee.

Minimum Commitment

By signing up to any of our PPC packages, you acknowledge that there is a three month minimum commitment.

Network

Although these are our most popular PPC packages, we have experience working on almost every platform, from Amazon and Twitter to Snapchat and Airpush. Please contact us if you would like us to build a custom package for you.

Most Popular

£249

Monthly Management Fee

Bronze

or 15% Ad Spend
(whichever is higher)
£150
2x
3 Months
Google Ads

Most Popular

£399

Monthly Management Fee

Silver

or 15% Ad Spend
(whichever is higher)
£150
2.5x
3 Months
Facebook Ads + Instagram Ads

Most Popular

£549

Monthly Management Fee

Gold

or 15% Ad Spend
(whichever is higher)
£150
3x
3 Months
Google + Facebook + Instagram Ads

Most Popular

£649

Monthly Management Fee

Platinum

or 15% Ad Spend
(whichever is higher)
£150
4x
3 Months
Google + Facebook + Instagram + Bing + Linkedin Ads

Competitor Ad Research

We have software which allows us to look up your competitors' ad campaigns. This includes their exact ad copy, and highest performing combinations. This data allows us to implement ads with a USP and a finely tuned bidding strategy.

Cost per Conversion Analysis

We periodically assess how we can best meet your cost per conversion targets.

Strategy Recommendations

Once we have completed our data research, we shall advise you on which platforms are likely to generate the highest return on ad spend.

Landing Page Recommendations

If we feel there are parts of your landing page that could be improved, we shall offer you suggestions before starting the campaign.

Conversion Rate Optimisation

If you already have a sufficient amount of website traffic, our Analysts will recommend how your website can be structurally improved to increase conversions. Our development team can implement these changes for you at a reduced rate.

Funnel Mapping

We shall ensure that every stage of the sales funnel is optimised. These stages are: awareness, interest, decision and action.

Keyword Research

Based on our data analysis, we research which keywords are most likely to convert at the right price. Please note that keyword research is only used for Google and Bings Ads since the targeting is based on search terms.

Ad Copy Development

Our copywriter will put together slick ad copy for you to approve.

Bid Setup

We shall implement advanced manual and automatic bidding strategies.

Ad Scheduling Setup

We shall research your target audience and only show the ads when they are most likely to take action.

Location Targeting

We can target any specific city, region or country.

Facebook Pixel Implementation

This code can be put into the backend of your website allowing you to create Facebook and Instagram retargeting ads or custom audiences. If you require Facebook retargeting ads as part of the Bronze package, this is an additional £49/month.

Mailing List Integration

We can set up your ads to automatically target your mailing list.

CRM Integration

If necessary, we can connect your CRM to your Facebook Ads account meaning you can automatically add your new leads to your CRM.

Additional Cost

Competitor Ad Research

We have software which allows us to look up your competitors' ad campaigns. This includes their exact ad copy, and highest performing combinations. This data allows us to implement ads with a USP and a finely tuned bidding strategy.

Cost Per Conversion Analysis

We periodically assess how we can best meet your cost per conversion targets.

Strategy Reccomendations

Once we have completed our data research, we shall advise you on which platforms are likely to generate the highest return on ad spend.

Landing Page Reccomendations

If we feel there are parts of your landing page that could be improved, we shall offer you suggestions before starting the campaign.

Conversion Rate Optimisation

We shall periodically monitor your website activity. If the data suggests you could modify your website to increase conversions, we shall offer our suggestions. If you require our developers to make these changes, we can do so at a reduced rate.

Funnel Mapping

We shall ensure that every stage of the sales funnel is optimised. These stages are: awareness, interest, decision and action.

Ad Copy Development

Our copywriter will put together slick ad copy for you to approve.

Keyword Research

Based on our data analysis, we research which keywords are most likely to convert at the right price. Please note that keyword research is only used for Google and Bings Ads since the targeting is based on search terms.

Bid Setup

We shall implement advanced manual and automatic bidding strategies.

Ad Scheduling Setup

We shall research your target audience and only show the ads when they are most likely to take action.

Location Targeting

We can target any specific city, region or country.

Facebook Pixel Implementation

This code can be put into the backend of your website allowing you to create Facebook and Instagram retargeting ads or custom audiences. If you require Facebook retargeting ads as part of the Bronze package, this is an additional £49/month.

  • Additional Cost

Mailing List Integration

We can set up your ads to automatically target your mailing list.

CRM Integration

If necessary, we can connect your CRM to your Facebook Ads account meaning you can automatically add your new leads to your CRM.

Text Search Ads

These ads appear and the search when you users look up your target keywords.

Dynamic Search Ads

These ads look just like Expanded Text Ads, but they're automatically targeted to relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.

Google Ad Extensions Setup

These extensions include options to call your business automatically by clicking on the ad.

Call Tracking Setup

This allows you to track exactly how many calls have been generated as a result of Google Ads.

Mobile Ads

These ads are optimised for mobile devices.

Display Networks Ads

These ads appear on websites, Gmail accounts and a number of mobile apps.

Google Shopping Setup

This is a one off charge to connect your product Data with Google Merchant Centre. We shall continue to manage your product feed on your behalf once it is connected.

Google Shopping Ads

These ads allow your products to appear at the top of a Google Shopping search. If these ads are required in addition to text search ads, there is an additional charge of £29 per month.

Video Ads

Video ads on Instagram can be up to one minute long, so they give you a chance to give users a closer look at your brand, business, or products.

App Ads

These ads allow you to promote your app across Google Search, Google Play, YouTube, Discover on Google Search and the Google Display Network. These ads are can be run instead of text ads.

£49 Extra
£49 Extra
£29/month
£29/month
£49 Extra
£49/month
£49/month
£49 Extra
£49 Extra
£29/month
£29/month
£49 Extra
£49 Extra
£29/month
£29/month

Text Search Ads

These ads appear and the search when you users look up your target keywords.

Dynamic Search Ads

These ads look just like Expanded Text Ads, but they're automatically targeted to relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.

Google Ad Extensions Setup

These extensions include options to call your business automatically by clicking on the ad.

Call Tracking Setup

This allows you to track exactly how many calls have been generated as a result of Google Ads.

  • £49 Extra
  • £49 Extra
  • £49 Extra

Mobile Ads

These ads are optimised for mobile devices.

Display Networks Ads

These ads appear on websites, Gmail accounts and a number of mobile apps.

Google Shopping Setup

This is a one off charge to connect your product Data with Google Merchant Centre. We shall continue to manage your product feed on your behalf once it is connected.

  • £49 Extra
  • £49 Extra
  • £49 Extra
  • £49 Extra

Google Shopping Ads

These ads allow your products to appear at the top of a Google Shopping search. If these ads are required in addition to text search ads, there is an additional charge of £29 per month.

  • £29/month
  • £49/month
  • £29/month
  • £29/month

Video Ads

Video ads on Instagram can be up to one minute long, so they give you a chance to give users a closer look at your brand, business, or products.

  • £29/month
  • £49/month
  • £29/month
  • £29/month

App Ads

These ads allow you to promote your app across Google Search, Google Play, YouTube, Discover on Google Search and the Google Display Network. These ads are can be run instead of text ads.

Retargeting Ads

These ads allow you to retarget website traffic or existing customers. They are often the highest converting and lowest cost to run. If you require these ads as part of the Bronze packages, we shall only run product ads

Custom Audience Build

Having installed the Facebook Pixel tracking code, we shall run interest based ads until we have enough data for Facebook to build a custom audience. This targeting can far exceed human capabilities which can significantly increase ROAS.

Link Click Ads

This ad type helps to promote your external website and direct people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

Video Ads

Facebook Video Ads are actually another form of the Link Click Ads – instead of a still image, your ad features a video.

Boosted Page Ads

Every time you post content on your Facebook Page, Facebook offers you the chance to amplify the reach of the post with a Boosted Post.

Multi-Product Ads

The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit. It is extremely useful for eCommerce stores looking to promote multiple products from their store, or for those looking to promote different offers to see which works best with their audience.

Dynamic Product Ads

Facebook’s dynamic product ads target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

Lead Ads

This Facebook ad type allows users to download your content or sign up to your offer without leaving the Facebook platform.

Canvas Ads

Canvas is an interactive ad that lets users engage with your content on Facebook. These are currently only available on mobile devices.

Collection Ads

These Ads let you showcase your full product range on your Facebook page. This format makes it easier for people to discover, browse and purchase products through Facebook.

Page Like Ads

These ads can be displayed on all placements and include a visible call to action for users to immediately Like your page.

Boasted Post Ads

This Facebook Ad Type has the most space to show your pictures and works best for generating post engagement.

Page Post Video Ads

Video Advertising drives high audience engagement. With the ability to re-target subsets of visitors based on how much of your video they watched. This ad type is an effective way to build custom audiences to re-target with other ad types.

Page Post Text

This ad format is focused on page engagement.

App Download Ads

This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.

Event Ads

If you want to boost the reach of your event, we can use this ad with the right targeting options to limit the geographical reach of the ad to people living in the same city or region as the event.

Offer Claims Ads

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details of the offer.

Local Awareness Ads

This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near you. You can include different calls to action like “Call Now” and “Send Message” to allow people to contact you more easily.

Messenger Ads

Messenger ads appear in the main tab of Facebook Messenger. A user will see your ad in the inbox amongst their conversations, and can click to initiate a Facebook conversation with your page.

Text Automation

If you would like all your new leads texted to your phone so you can call them up straight away, we can set this up for you.

Chatbot Build

We can create ads with an option to message you. Once they message you, we can use the ManyChat bot to send a series of automated questions to qualify the leads or build a message sequence funnel.

£49/month
£49 Extra
£99/month
£49 Extra
£99/month
£49 Extra
£99/month

Retargeting Ads

  • £49/month

Custom Audience Build

Having installed the Facebook Pixel tracking code, we shall run interest based ads until we have enough data for Facebook to build a custom audience. This targeting can far exceed human capabilities which can significantly increase ROAS.

Link Click Ads

This ad type helps to promote your external website and direct people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

Video Ads

Video ads on Instagram can be up to one minute long, so they give you a chance to give users a closer look at your brand, business, or products.

Boosted Page Posts

Multi-Product Ads

Dynamic Product Ads

Facebook’s dynamic product ads target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

Leads Ads

This Facebook ad type allows users to download your content or sign up to your offer without leaving the Facebook platform.

Canvas Ads

Canvas is an interactive ad that lets users engage with your content on Facebook. These are currently only available on mobile devices.

Collection Ads

Instagram Collection ads allow users to purchase products directly from the ad. When users click on the ad, they are directed to an Instagram Instant Experience Storefront.

Page Like Ads

These ads can be displayed on all placements and include a visible call to action for users to immediately Like your page.

Boasted Post Ads

This Facebook Ad Type has the most space to show your pictures and works best for generating post engagement.

Page Post Video Ads

Page Post Text

This ad format is focused on page engagement.

App Download Ads

This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.

Event Ads

If you want to boost the reach of your event, we can use this ad with the right targeting options to limit the geographical reach of the ad to people living in the same city or region as the event.

Offer Claims Ads

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details of the offer.

Local Awareness Ads

This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near you. You can include different calls to action like “Call Now” and “Send Message” to allow people to contact you more easily.

Messenger Ads

Messenger ads appear in the main tab of Facebook Messenger. A user will see your ad in the inbox amongst their conversations, and can click to initiate a Facebook conversation with your page.

Text Automation

If you would like all your new leads texted to your phone so you can call them up straight away, we can set this up for you.

  • £49 Extra
  • £49 Extra
  • £49 Extra

Chatbot Build

We can create ads with an option to message you. Once they message you, we can use the ManyChat bot to send a series of automated questions to qualify the leads or build a message sequence funnel.

  • £99/month
  • £99/month
  • £99/month

Stories Ads

Instagram Stories Ads are full-screen ads that appear between users’ Stories. The call-to-action takes the form of a swipe-up feature at the bottom of the Story.

Photo Ads

Photo ads allow brands to showcase products and services through compelling images.

Video Ads

Video ads on Instagram can be up to one minute long, so they give you a chance to give users a closer look at your brand, business, or products.

Carousel Ads

Carousel ads let users swipe through a series of images or videos with a call-to-action button to connect them directly to your website.

Collection Ads

Instagram Collection ads allow users to purchase products directly from the ad. When users click on the ad, they are directed to an Instagram Instant Experience Storefront.

Explore Page Ads

Explore is the Instagram screen where users discover new content and accounts. Instagram Explore ads appear after someone clicks on a photo or video from Explore.

Instagram Shopping Ads

Instagram Shopping ads take shoppers directly to a product description page within the Instagram App. They can then purchase through your mobile website.

Ads for Instagram Followers

We have developed a strategy specifically for this purpose. It can generate a large number of followers cost effectively. Please contact us for more details.

Stories Ads

Photo Ads

Photo ads allow brands to showcase products and services through compelling images.

Video Ads

Video ads on Instagram can be up to one minute long, so they give you a chance to give users a closer look at your brand, business, or products.

Carousel Ads

Carousel ads let users swipe through a series of images or videos with a call-to-action button to connect them directly to your website.

Collection Ads

Instagram Collection ads allow users to purchase products directly from the ad. When users click on the ad, they are directed to an Instagram Instant Experience Storefront.

Explore Page Ads

Explore is the Instagram screen where users discover new content and accounts. Instagram Explore ads appear after someone clicks on a photo or video from Explore.

Instagram Shopping Ads

Instagram Shopping ads take shoppers directly to a product description page within the Instagram App. They can then purchase through your mobile website.

Ads for Instagram Followers

We have developed a strategy specifically for this purpose. It can generate a large number of followers cost effectively. Please contact us for more details.

Expanded Text Ads

These ads appear and the search when you users look up your target keywords.

Dynamic Search Ads

These ads look just like Expanded Text Ads, but they're automatically targeted to relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.

Product Ads

These ads include custom images from your own product catalogs (created in Microsoft Merchant Center), plus specific promotional text, pricing, and seller details.

Microsoft Audience Ads

These Ads integrate naturally into page content, and appear on the Microsoft Audience Network which include sites like MSN, Outlook.com, Microsoft Edge, and other partners. "

Bing Smart Search

These ads are similar to text ads on the BingAOL, and Yahoo search network sites, but formatted for the modern touch experience and displayed in the Windows 8.1 Smart Search results. When possible, these ads will include a preview of your landing page.

App Install Ads

These ads are similar to text ads but provide direct links to your apps with a button, sending customers directly to the applicable store to download the application. This is an ideal solution for businesses wanting to manage and drive downloads of their apps, rather than website traffic.

Responsive Search Ads

These ads eliminate the need to figure out which headlines and descriptions work well together. You provide up to 15 headlines and 4 descriptions, and using these, Microsoft Advertising will mix and match the most optimal combinations to create effective ads for potential customers.

Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
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Expanded Text Ads

These ads appear and the search when you users look up your target keywords.

  • Additional Cost
  • Additional Cost

Dynamic Search Ads

These ads look just like Expanded Text Ads, but they're automatically targeted to relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.

  • Additional Cost
  • Additional Cost

Product Ads

These ads include custom images from your own product catalogs (created in Microsoft Merchant Center), plus specific promotional text, pricing, and seller details.

  • Additional Cost
  • Additional Cost

Microsoft Audience Ads

These Ads integrate naturally into page content, and appear on the Microsoft Audience Network which include sites like MSN, Outlook.com, Microsoft Edge, and other partners. "

  • Additional Cost
  • Additional Cost

Bing Smart Search

These ads are similar to text ads on the BingAOL, and Yahoo search network sites, but formatted for the modern touch experience and displayed in the Windows 8.1 Smart Search results. When possible, these ads will include a preview of your landing page.

  • Additional Cost
  • Additional Cost

App Install Ads

These ads are similar to text ads but provide direct links to your apps with a button, sending customers directly to the applicable store to download the application. This is an ideal solution for businesses wanting to manage and drive downloads of their apps, rather than website traffic.

  • Additional Cost
  • Additional Cost

Responsive Search Ads

These ads eliminate the need to figure out which headlines and descriptions work well together. You provide up to 15 headlines and 4 descriptions, and using these, Microsoft Advertising will mix and match the most optimal combinations to create effective ads for potential customers.

  • Additional Cost
  • Additional Cost

Message Ads

This allows you to drive more leads and engage your target audience, by delivering personalised, private messages to their LinkedIn inboxes. Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body.

Sponsored Content

Sponsored content ads let you promote a piece of content that you already have on your LinkedIn company page to targeted LinkedIn users outside of your visitors and followers. There is also a variation of this ad type called LinkedIn Direct Sponsored Content which allows you to test content without creating posts on your LinkedIn page.

Job Ads

These ads allow you to convert your employees’ network and other targeted professionals into candidates. These ads get up to 50 times higher clickthrough rates than typical recruitment ads.

Dynamic Ads

LinkedIn Dynamic Ads take the information a user has already shared via their profile – profile photo, company name, job title – and use it to personalise an ad for that person.

Text Ads

These ads appear on the side of your Linkedin News Feed on desktop devices.

Message Ads

This allows you to drive more leads and engage your target audience, by delivering personalised, private messages to their LinkedIn inboxes. Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body.

Sponsored Content

Sponsored content ads let you promote a piece of content that you already have on your LinkedIn company page to targeted LinkedIn users outside of your visitors and followers. There is also a variation of this ad type called LinkedIn Direct Sponsored Content which allows you to test content without creating posts on your LinkedIn page.

Job Ads

These ads allow you to convert your employees’ network and other targeted professionals into candidates. These ads get up to 50 times higher clickthrough rates than typical recruitment ads.

Dynamic Ads

LinkedIn Dynamic Ads take the information a user has already shared via their profile – profile photo, company name, job title – and use it to personalise an ad for that person.

Text Ads

These ads appear on the side of your Linkedin News Feed on desktop devices.

Quality Score Optimisation

Improving your ad quality score can help reduce your cost per click.

CTR Optimisation

We shall optimise your ad copy and/or creative to maximise the click through rate. This can help your ads rank higher and reduce the cost per click.

Cost per Conversion Analysis

We periodically assess how we can best meet your cost per conversion targets.

Competitor Analysis

We shall periodically monitor the ads of your closest competitors to ensure that you continue to provide a USP.

Targeting Optimisation

We shall split test several targeting demographics and remove underperforming audiences.

Custom Audience Build

Having installed the Facebook Pixel tracking code, we shall run interest based ads until we have enough data for Facebook to build a custom audience. This targeting can far exceed human capabilities which can significantly increase ROAS.

Keyword Optimisation

If the cost per conversion is too high for certain keywords, we shall remove these keywords or implement manual bidding caps so you continue to maximise your returns.

Ad Copy Optimisation

We shall split test several ad copy combinations and only keep the highest performing ad copy.

Bid Optimisation

Once we have enough data, we shall turn off automatic bidding and implement manual bidding. This allows us to further reduce the cost per conversion.

Script Implementation

Once we have enough data, we can implement a script to automatically turn off underperforming keywords to ensure that you maintain your target returns.

Conversion Rate Optimisation

We shall periodically monitor your website activity. If the data suggests you could modify your website to increase conversions, we shall offer our suggestions. If you require our developers to make these changes, we can do so at a reduced rate.

CPM Optimisation

This is the cost of advertising per 1,000 impressions. We systematically optimise your ads to keep this figure as low as possible. This allows us to reach more users at a reduced cost.

Weekly Optimisation Suggestions

Every week our PPC Analysts use a 50 stage optimisation checklist to ensure that your ads are fully optimised. If we require your feedback on any tasks such as increasing the ad spend, we shall ask for your feedback.

Quality Score Optimisation

Improving your ad quality score can help reduce your cost per click.

CTR Optimisation

We shall optimise your ad copy and/or creative to maximise the click through rate. This can help your ads rank higher and reduce the cost per click.

Cost per Conversion Analysis

We periodically assess how we can best meet your cost per conversion targets.

Competitor Analysis

We shall periodically monitor the ads of your closest competitors to ensure that you continue to provide a USP.

Targeting Optimisation

We shall split test several targeting demographics and remove underperforming audiences.

Custom Audience Build

Having installed the Facebook Pixel tracking code, we shall run interest based ads until we have enough data for Facebook to build a custom audience. This targeting can far exceed human capabilities which can significantly increase ROAS.

Keyword Optimisation

If the cost per conversion is too high for certain keywords, we shall remove these keywords or implement manual bidding caps so you continue to maximise your returns.

Ad Copy Optimisation

We shall split test several ad copy combinations and only keep the highest performing ad copy.

Bid Optimisation

Once we have enough data, we shall turn off automatic bidding and implement manual bidding. This allows us to further reduce the cost per conversion.

Script Implementation

Once we have enough data, we can implement a script to automatically turn off underperforming keywords to ensure that you maintain your target returns.

Conversion Rate Optimisation

We shall periodically monitor your website activity. If the data suggests you could modify your website to increase conversions, we shall offer our suggestions. If you require our developers to make these changes, we can do so at a reduced rate.

CPM Optimisation

We shall periodically monitor your website activity. If the data suggests you could modify your website to increase conversions, we shall offer our suggestions. If you require our developers to make these changes, we can do so at a reduced rate.

Weekly Optimisation Suggestions

We shall periodically monitor your website activity. If the data suggests you could modify your website to increase conversions, we shall offer our suggestions. If you require our developers to make these changes, we can do so at a reduced rate.

Google Tag Manager Setup

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. We shall set this up for you if the Google Analytics conversion tracking code does not provide sufficient conversion tracking.

Google Analytics Setup

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. We shall set this up for you if the Google Analytics conversion tracking code does not provide sufficient conversion tracking.

Implementation of Conversion Tracking Code

This allows us to track exactly how many conversions are being generated as a result of our work.

Account & Profile Setup

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. We shall set this up for you if the Google Analytics conversion tracking code does not provide sufficient conversion tracking.

Google Analytics Setup

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. We shall set this up for you if the Google Analytics conversion tracking code does not provide sufficient conversion tracking.

Implementation of Conversion tracking Code

This allows us to track exactly how many conversions are being generated as a result of our work.

Custom KPI Reports

Once we identify your key performance indicators (KPI’s), we build custom monthly reports showing all these indicators. We have a choice of over 2,000 data sources we can use to make these reports.

Website Analytics Report

This allows you to see the direct traffic benefits of our work.

Goal Reporting

If you have specific digital marketing goals, we can set up automatic goal tracking, which allows you to see if we have achieved your goals each month.

Google Search Console Reports

If we feel there would be scope to organically rank for keywords so that we can start to reduce Google Search Ad Spend, we shall send you Search Console reports so you can monitor organic rankings.

Results Audit

We will never just state the results without an explanation. Instead, we let you know what is and is not working as part of your report. We proactively offer suggestions on how to improve your results.

Google Analytics Reports

If we feel it would be helpful, we shall share a Google Analytics report which provides a breakdown of the traffic sources and the demographics of your customer base.

Custom KPI Reports

Once we identify your key performance indicators (KPI’s), we build custom monthly reports showing all these indicators. We have a choice of over 2,000 data sources we can use to make these reports.

Website Analytics Report

This allows you to see the direct traffic benefits of our work.

Goal Reporting

If you have specific digital marketing goals, we can set up automatic goal tracking, which allows you to see if we have achieved your goals each month.

Google Search Console Reports

If we feel there would be scope to organically rank for keywords so that we can start to reduce Google Search Ad Spend, we shall send you Search Console reports so you can monitor organic rankings.

Results Audit

We will never just state the results without an explanation. Instead, we let you know what is and is not working as part of your report. We proactively offer suggestions on how to improve your results.

Google Analytics Reports

If we feel it would be helpful, we shall share a Google Analytics report which provides a breakdown of the traffic sources and the demographics of your customer base.

Account Executive

This person is your single point of contact (SPOC). As your extended team member, they will work closely with you to develop winning PPC strategies.

Project Management Software

We handle all communication and campaign updates via our project management system.

Account Executive Assistant

This person helps with day to day communication, allocates tasks internally and ensures that all projects are completed on time and to a high standard.

PPC Analyst

This person is responsible for completing our 50-stage weekly optimisation checklist using our scientific and mathematical approach. They are experts in data science and will work to reduce the cost to you per result as well as scaling high performing campaigns.

Designer

Our designers are Photoshop and Canva experts. They help turn basic content into high performing graphics and animations.

Copywriter

This person writes compelling ad copy that encourages users to take action. They write several variations to split tests with each ad we launch.

Account Executive

This person is your single point of contact (SPOC). As your extended team member, they will work closely with you to develop winning PPC strategies.

Project Management Software

We handle all communication and campaign updates via our project management system.

Account Executive Assistant

This person helps with day to day communication, allocates tasks internally and ensures that all projects are completed on time and to a high standard.

PPC Analyst

This person is responsible for completing our 50-stage weekly optimisation checklist using our scientific and mathematical approach. They are experts in data science and will work to reduce the cost to you per result as well as scaling high performing campaigns.

Designer

Our designers are Photoshop and Canva experts. They help turn basic content into high performing graphics and animations.

Copywriter

This person writes compelling ad copy that encourages users to take action. They write several variations to split tests with each ad we launch.

Our Specialist PPC Process

Once you sign up to our PPC packages, we invite you to a cloud-based project management system, with your dedicated PPC team. There are normally three to five team members working on every PPC project and each team member is fully accountable for their role as well as having a performance-based incentive to ensure that they get the best results possible for every client.

Account Executive - This person is your single point of contact (SPOC). As your extended team member, they will work closely with you to develop winning PPC strategies.

Account Executive Assistant - This person helps with day to day communication, allocates tasks internally and ensures that all projects are completed on time and to a high standard.

PPC Analyst - This person is responsible for completing our 50-stage weekly optimisation checklist using our scientific and mathematical approach. They are experts in data science and will work to reduce the cost to you per result as well as scaling high performing campaigns.

Designer - Our designers are Photoshop and Canva experts. They help turn basic content into high performing graphics and animations.

Copywriter - This person writes compelling ad copy that encourages users to take action. They write several variations to split tests with each ad we launch.

1

PPC Audit

We use our advanced analytics tools to understand which platforms are likely to generate the highest ROI for your business.

2

Strategy Document Creation

After you have filled out our onboarding questionnaire, our team put together a 15-20 page cloud-based document that outlines our proposed strategy.

3

Edit and Approval

Our strategy document outlines the key components of your campaign including the target audience, ad creative and ad copy. You can edit this as you see fit before final approval.

4

Campaign Launch

Once you approve your strategy document, we launch the ad campaign. We run several different ad copy, creative and targeting split tests to find the optimal combinations.

5

Systematic Optimisation

Every week our PPC Analysts use a 50 stage optimisation checklist to ensure that ads are fully optimised. Following your approval, we scale high performing campaigns.

6

Monthly Report and Audit

At the end of each month we share a report and audit which shows the campaign results. We proactively offer suggestions on how to improve your results.

WE GIVE YOU AN UNRIVALLED ADVANTAGE!

It’s time to let the experts handle your PPC campaign

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Advantages of PPC

Instant Results

Once we have set up your ad campaigns, you should start to see results within the first week, depending on what type of product you are selling. These results should improve, week on week, as our PPC Analysts continue to optimise your campaign.

Only Pay Per Click

Unlike traditional marketing techniques, you can always expect to get the most out of your ad spend as you only pay when someone clicks on your ad. PPC ads are so targeted that when people choose to click on them, they are usually ready to purchase the product or they are interested in the brand.

Data Insights

Running PPC ads provides a huge amount of analytics data which allows you to understand more about who your target market is. This can help you refine your entire marketing strategy. It also allows you to monitor your website activity and implement conversion optimisation tests to increase conversion rates.

Hyper-targeting

PPC is, without doubt, one of the most highly-targeted marketing strategies available. For example, Facebook ads targeting abilities include age, gender, location, education, interests, mailing lists, website traffic and much more. Google ads can provide a similar targeting ability as well as specific searches.

Global Reach

Borders become artificial with PPC. When you find a winning campaign, it couldn’t be easier to start advertising your product or service internationally. Our development team can also help you modify your website to incorporate more currencies and even help you translate your website into another language.

Unmatched Flexability

Everything related to PPC is measurable, from the amount that you are paying per click, to the number of website visitors you are getting. As soon as you find a winning formula, scaling up the ad campaign has never been easier. Similarly, the flexibility of PPC, allows you to test new markets or audiences with the click of a button!

Frequently Asked Questions

Although Bing does not have the reach that Google has, 20.5% of all searches in the UK are on Bing. It performs better in some industries than others, and often our clients see less competition and lower costs-per-click. Bing Ads also appear on other search engines such as Yahoo! and DuckDuckGo, so it is definitely worth considering.

Yes, absolutely – that is what we are here for! Our analytical approach means we will do a significant amount of data research to see what platforms are working best for your competitors. Based on this data, we will advise you on what we think would provide you with the best ROI as that is our ultimate goal.

Yes – we highly recommend that you spread your marketing mix. We offer a 10% discount on your monthly bill if you use two different services at the same time and 20% discount if you use three or more services at the same time.

If you have had a good look through our website you will probably have already realised that we do things differently to most agencies. However, ultimately, the most important difference between us and other agencies is our technology and data analyst approach to our PPC campaigns. We will not make any assumptions on guesswork, so if it is working for your competitors, there is every chance it will work for you too!

We work in partnership with several talented videographers. Having good ad creative can be hugely beneficial for Facebook ads. If required, we can help plan your entire photo shoots for you. Please note that this is not included in our package prices.

After you sign up to the package of your choice, your Account Executive will send you a detailed questionnaire which gives our team a better understanding of your business as well as your objectives from our work. As this form is located in the cloud, both parties can edit the form and any amendments can be approved by both parties. Once the questionnaire is completed, our team will put together a messaging sequence and invite you to our project management system. This platform is straightforward to use and allows you to communicate directly with your Account Executive via instant chat, without the need for back and forth emails. This setup process takes approximately five working days.

We use GoCardless as our payment processor which sets up a direct debit. The first payment and one-off setup fee is taken 4-6 days after signing up. Further payments are then taken automatically on a monthly billing cycle. You can view all your monthly invoices by logging into your account. Please note that package prices shown do not include VAT.

Cost per click is determined by a number of factors, but as a general rule, it is calculated by the competition for the clicks from other businesses. For example, you may pay more when targeting B2B audiences, since other businesses are willing to bid highly for these clicks. However, the cost per click is also determined by other factors such as your ad rank, click-through rate, bidding strategy, and quality score. Our analysts are experts in this field and will ensure that you are getting the best ROI possible through a highly advanced bidding strategy and ad optimisation. A significant number of our clients come to us to get their ad campaigns fixed as you can waste a lot of money on PPC if you do not know what you are doing!

Yes, we have developed a strategy specifically for this purpose. It can generate a large number of followers cost-effectively, using a particular type of Instagram story ads. You need to subscribe to our Silver package for this service. We would recommend you book a Free Consultation to find out more.

With our unparalleled experience of running paid ad campaigns, we are one of the only companies in the world to offer a guaranteed return on ad spend (ROAS) after six months work. For example, our 4x guarantee ensures that for every £1 you spend on ad spend, you get £4 back in revenue. If we do not meet this guarantee after six months work, we will work for free for two months. Please note that not all businesses qualify for this guarantee.

Google ads are typically intent-based, whereby the user has looked up a specific term as they may be in the market for that product or service. This can drive a significant amount of qualified leads directly to your website. However, Facebook ads can be described as interruption marketing, whereby users do not go on the platform specifically to buy, but as the targeting is so effective, your ads catch the attention which makes them want to go on your website or engage with your page. If you have a good offer that is highly targeted on Facebook, you can generate phenomenal ROI’s. Facebook can also be highly effective for retargeting existing website traffic since these are already likely to be warm leads. This is why our Gold package is our most popular, as Google drives relevant traffic to your site then Facebook converts them with a series of retargeting ads. Your account manager can advise on which platform and strategy they think would get you the best ROI, but the beauty of our service is that you can upgrade or downgrade at any stage if you are not getting your desired results on a certain platform.

Our service should not be viewed as a sunk cost, as PPC can offer substantial returns on investment. Facebook or Google Ads do not discriminate based on business size. If you have got a great product or service, we can help you put it in front of more people. Whilst we can not guarantee results for every business, we will go above and beyond to try our best to make it work for you. The unmatched flexibility of PPC means turning your ads off is as easy as turning a tap off. As we have no fixed contracts and are solely governed by our results, the worst that can happen is you realise that PPC is not right for your business and your marketing budget is better spent elsewhere.

Yes, absolutely. We have experience working on most platforms. Our packages are designed to highlight our PPC services on the most popular platforms including Twitter, Snapchat, and Pinterest. If you book a free consultation, your account manager will advise you which platforms they think will work best for you, based on your objectives.

There is a three-month minimum commitment on all our PPC packages. Following this three month period, if you wish to cancel your subscription we require a 10-day notice before your next billing cycle.

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We would love to hear from you!

Drop us a message, email us: info@frontpage-digital.com or gives us a call on 020 8064 0568.

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