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Social Media Management

Discover our unique Approach to Social Media Management

Social media can be a powerful tool for lead acquisition, conversion and customer retention, but without a clear strategy, it can be a drain on resources and distract you from achieving your objectives.

Shaped by creativity but driven by data

With over 3.48 billion users globally, social media can be a valuable tool for both B2C and B2B. Our packages are designed to take the time and stress out of social media management, strategy and content generation. Furthermore, our data-driven approach is proven to succeed as a result of the in-depth social media audit we do for all of our clients. As you may have noticed already - we never rely on guesswork!

To see the best results, we highly recommend implementing a paid strategy in conjunction with your dedicated social media manager’s work, since this puts more eyes in front of your engaging content. As part of your social media audit, we will analyse the optimum channels for your business, and help you every step of the way in implementing them. We will go out of our way, to deliver results for you. This could include helping you generate content, arrange photoshoots and even contact affiliates, if we think it would be beneficial for you.

Our Social Media Process

SOCIAL
MEDIA AUDIT

When you sign up to our service, you are allocated a dedicated account manager. As your extended team member, they will get to know your business inside out. They will conduct a detailed audit, using our state of the art technology. Our tools allow us to instantly gather detailed information on your competitor landscape, providing vital information on the highest performing hashtags, what posts achieve the most engagement and what platforms perform best.

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DATA-DRIVEN
STRATEGY

Once your social media account manager has analysed the data from the audit, they will put together a customised strategy for you. They use your team’s feedback, & research to build a short and long term strategy in line with your goals. They will also use historical industry-specific data, to which we have access, giving you an unparalleled advantage. With your strategy developed, your account manager will present their ideas to you. Market research has proven that this strategy works.

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STRATEGY IMPLEMENTATION

Once the strategy is approved, your account manager can start developing monthly deliverables, such as customised posts, images and ads. These deliverables will be reviewed each month, with our monthly performance reports. These detailed documents incorporate Google Analytics and other activity reports which record your social media metrics and other KPI’s you want us to measure. These also demonstrate the increased traffic that has been generated as a result of our work.

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Platforms we work with

DO YOUR SOCIAL MEDIA CHANNELS LACK A CLEAR CONTENT STRATEGY?

Get your FREE social media audit now

Why is social media so important for your business?

45%

45% of the global population uses social media

90%

90% of young adults (18-29) use social media

74%

74% of people use social media when making purchase decisions

71%

71% of consumers who enjoy a brand on social media are likely to recommend the brand.

Our Social Media Packages

Let us run your entire social media presence so you can focus on running your business

Social Media Management Packages

Social Media Platform(s)

Our pricing is based on the number of platforms we work on. For example Instagram would be classed as one platform. Please note that prices exclude VAT.

Minimum Commitment

By signing up to any of our SMM packages, you acknowledge that there is a three month minimum commitment.

Most Popular

£349

Monthly

Bronze

1 Network
3 Months

Most Popular

£499

Monthly

Silver

2 Networks
3 Months

Most Popular

£649

Monthly

Gold

3 Networks
3 Months

Most Popular

£799

Monthly

Platinum

4 Networks
3 Months

Social Media Goal Identification

Based on your responses to our onboarding questionnaire, we identify your key goals from our SMM work. We clearly define these in the strategy document for your approval.

Platform Recommendations

We use our advanced analytics software to understand which platforms are working best for you and your competitors to help us identify which platforms we should focus on.

Social Media Audit

We conduct a detailed analysis of your social media profiles to understand what has worked well historically and where there are opportunities to improve your content and engagement.

Social Media Competitor Analysis

We use our analytics tools to get an in depth understanding of what is working well for your competitors and where there is scope for improvement. This analysis includes everything from their highest performing posts to best time of day to post.

Buyer Persona Identification

Based on your responses to our onboarding questionnaire and our competitor analysis, we identify your ideal customer. This includes everything from, demographics and interests, to the target location. This helps shape our content strategy.

Brand Voice Identification

Building and maintaining an authentic brand voice is key for businesses on social media. Based on your responses to our onboarding questionnaire and our competitor analysis we identify your brand's personality and the key adjectives that someone might use to describe your brand. This helps our copywriter when writing post descriptions.

Social media Brand Reputation Analysis

This is the public’s perception of your business. We use our analytics tools as well as our research to get an understanding of what your customers are saying about your brand. This could be both things that customers like about your business as well as things that are receiving negative customer reviews. We use this information to help shape our content strategy.

Data-Driven Content Strategy

Once we have completed our initial analysis, we put together a data-driven content and creative strategy. We ensure that this is consistent with your brand goals.

New Content Generation Suggestions

If we feel that you require additional content, we will share recommendations on what content will work best. We can also refer you to videographers and photographers we already work with if necessary.

Monthly Content Plan

We put together a cloud based content calendar that shows what content we plan to post. We share this with you to edit and approve before we schedule any posts. This calendar also gives you the opportunity to add in key marketing events for your business.

Hashtag Research

We conduct an in depth hashtag research process to find out what topics and posts are resonating with your audience. This helps us identify relevant content to share as well as helping your audience find your content.

Social Media Goal Identification

Based on your responses to our onboarding questionnaire, we identify your key goals from our SMM work. We clearly define these in the strategy document for your approval.

Platform Recommendations

We use our advanced analytics software to understand which platforms are working best for you and your competitors to help us identify which platforms we should focus on.

Social Media Audit

We conduct a detailed analysis of your social media profiles to understand what has worked well historically and where there are opportunities to improve your content and engagement.

Social Media Competitor Analysis

We use our analytics tools to get an in depth understanding of what is working well for your competitors and where there is scope for improvement. This analysis includes everything from their highest performing posts to best time of day to post.

Buyer Persona Identification

Based on your responses to our onboarding questionnaire and our competitor analysis, we identify your ideal customer. This includes everything from, demographics and interests, to the target location. This helps shape our content strategy.

Brand Voice Identification

Building and maintaining an authentic brand voice is key for businesses on social media. Based on your responses to our onboarding questionnaire and our competitor analysis we identify your brand's personality and the key adjectives that someone might use to describe your brand. This helps our copywriter when writing post descriptions.

Social media Brand Reputation Analysis

This is the public’s perception of your business. We use our analytics tools as well as our research to get an understanding of what your customers are saying about your brand. This could be both things that customers like about your business as well as things that are receiving negative customer reviews. We use this information to help shape our content strategy.

Data-Driven Content Strategy

Once we have completed our initial analysis, we put together a data-driven content and creative strategy. We ensure that this is consistent with your brand goals.

New Content Generation Suggestions

If we feel that you require additional content, we will share recommendations on what content will work best. We can also refer you to videographers and photographers we already work with if necessary.

Monthly Content Plan

We put together a cloud based content calendar that shows what content we plan to post. We share this with you to edit and approve before we schedule any posts. This calendar also gives you the opportunity to add in key marketing events for your business.

Hashtag Research

We conduct an in depth hashtag research process to find out what topics and posts are resonating with your audience. This helps us identify relevant content to share as well as helping your audience find your content.

Cover and Profile Picture Design

If we feel your cover or profile photo could be resized or updated, we shall prepare mockups for your approval.

Profile Optimisation

Depending on your social media goals, we may share recommendations on how your profile could be improved to best meet your business goals.

Number of Unique Custom Posts

This is the number of posts we typically prepare each month based on the package you choose. We can offer some flexibility on this depending on the amount of content you have available.

Basic Video Editing

Our designers can edit any clips you may have and transform them into reels or basic videos. For more complex video editing, there may be additional costs.

Custom Graphic Design

Our designers can create posts from scratch using tools such as photoshop and Canva.

Video Slideshow Creation

Our designers can turn multiple images into video slideshows and animations.

Stock Image Sourcing

If you are short on content we can source stock imagery for you at no extra cost. We can edit this imagery using photoshop where necessary.

Optimal Scheduling

We use our analytics tools to identify the best time to post so that you generate the most engagement.

Approval Workflow

We have a cloud based approval process which allows you to add in feedback at any stage in the content planning process without the need for any back and forth.

Blog Posting

If you would like to share blogs on your website and social media channels, our copywriters can write keywords optimised content on your behalf. Please note that this is at an additional cost.

Instagram Highlights Icon Design

Our designers can create distinctive icons in line with your brand colour schemes. These can be used for your instagram highlights.

Instagram Story Posting

If you require us to handle your Instagram and Facebook story posting, we create a separate content calendar for this and use the same approval workflows.

Up to 15
£99
£149/month
Up to 30
£99
£149/month
Up to 45
£99
£149/month
Up to 60
£99
£149/month

Cover and Profile Picture Design

If we feel your cover or profile photo could be resized or updated, we shall prepare mockups for your approval.

Profile Optimisation

Depending on your social media goals, we may share recommendations on how your profile could be improved to best meet your business goals.

Number of Unique Custom Posts

This is the number of posts we typically prepare each month based on the package you choose. We can offer some flexibility on this depending on the amount of content you have available.

  • Up to 15
  • Up to 30
  • Up to 45
  • Up to 60

Basic Video Editing

Our designers can edit any clips you may have and transform them into reels or basic videos. For more complex video editing, there may be additional costs.

Custom Graphic Design

Our designers can create posts from scratch using tools such as photoshop and Canva.

Video Slideshow Creation

Our designers can turn multiple images into video slideshows and animations.

Stock Image Sourcing

If you are short on content we can source stock imagery for you at no extra cost. We can edit this imagery using photoshop where necessary.

Optimal Scheduling

We use our analytics tools to identify the best time to post so that you generate the most engagement.

Approval Workflow

We have a cloud based approval process which allows you to add in feedback at any stage in the content planning process without the need for any back and forth.

Blog Posting

If you would like to share blogs on your website and social media channels, our copywriters can write keywords optimised content on your behalf. Please note that this is at an additional cost.

  • 1
  • 1
  • 1
  • 1

Instagram Highlights Icon Design

Our designers can create distinctive icons in line with your brand colour schemes. These can be used for your instagram highlights.

  • £99
  • £99
  • £99
  • £99

Instagram Story Posting

If you require us to handle your Instagram and Facebook story posting, we create a separate content calendar for this and use the same approval workflows.

  • £149/month
  • £149/month
  • £149/month
  • £149/month

Comments Management

We can monitor and respond to comments on your behalf. If a particular comment requires your feedback, we can allocate the task to you. As part of the strategy document, you have the opportunity to add in frequently asked questions and the suggested answers. If we identify frequently asked questions, we shall also add this to the strategy document so you can share your suggested response.

Messages Management

We can respond to messages on your behalf. If a particular message requires your feedback, we can allocate the task to you. As part of the strategy document, you have the opportunity to add in frequently asked questions and the suggested answers. If we identify frequently asked questions, we shall also add this strategy document so you can share your suggested response.

Facebook Group Moderation

If you have a Facebook Group, we can manage this on your behalf. This includes moderating the group content as well as new member requests.

Influencer Outreach

If you would like to launch an influencer campaign, we can help you with this entire process.

Affiliate Outreach

We can help you reach out to potential affiliates in your target market. If necessary, we can implement our affiliate tracking tech, which keeps track of the sales each affiliate is generating.

Additional Cost
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Additional Cost
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Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
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Additional Cost
Additional Cost
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Additional Cost
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Comments Management

We can monitor and respond to comments on your behalf. If a particular comment requires your feedback, we can allocate the task to you. As part of the strategy document, you have the opportunity to add in frequently asked questions and the suggested answers. If we identify frequently asked questions, we shall also add this to the strategy document so you can share your suggested response.

  • Additional Cost
  • Additional Cost
  • Additional Cost
  • Additional Cost

Messages Management

We can respond to messages on your behalf. If a particular message requires your feedback, we can allocate the task to you. As part of the strategy document, you have the opportunity to add in frequently asked questions and the suggested answers. If we identify frequently asked questions, we shall also add this strategy document so you can share your suggested response.

  • Additional Cost
  • Additional Cost
  • Additional Cost
  • Additional Cost

Facebook Group Moderation

If you have a Facebook Group, we can manage this on your behalf. This includes moderating the group content as well as new member requests.

  • Additional Cost
  • Additional Cost
  • Additional Cost
  • Additional Cost

Influencer Outreach

If you would like to launch an influencer campaign, we can help you with this entire process.

  • Additional Cost
  • Additional Cost
  • Additional Cost
  • Additional Cost

Affiliate Outreach

We can help you reach out to potential affiliates in your target market. If necessary, we can implement our affiliate tracking tech, which keeps track of the sales each affiliate is generating.

  • Additional Cost
  • Additional Cost
  • Additional Cost
  • Additional Cost

Engagement Ads

We can run targeted engagement ads to ensure that each post we publish gets a certain amount of likes and comments. Our advanced targeting strategies ensure that we get the engagement at the lowest cost. The management fee for engagement ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Brand Awareness Ads

We can run targeted brand awareness ads to help new people discover your brand. Our advanced targeting strategies ensure that the cost per 1,000 impressions (CPM) is as low as possible. The management fee for brand awareness ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Follower Growth Ads

We have developed a strategy for Instagram follower growth. It can generate a large number of followers cost effectively using a particular type of Instagram story ads. The management fee for our Instagram Follower Growth ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Page Like Ads

We can run targeted Page Likes ads to get more Facebook Likes or Twitter Followers. Our advanced targeting strategies ensure that we get you followers at the lowest cost. The management fee for page like ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost
Additional Cost

Engagement Ads

We can run targeted engagement ads to ensure that each post we publish gets a certain amount of likes and comments. Our advanced targeting strategies ensure that we get the engagement at the lowest cost. The management fee for engagement ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Brand Awareness Ads

We can run targeted brand awareness ads to help new people discover your brand. Our advanced targeting strategies ensure that the cost per 1,000 impressions (CPM) is as low as possible. The management fee for brand awareness ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Follower Growth Ads

We have developed a strategy for Instagram follower growth. It can generate a large number of followers cost effectively using a particular type of Instagram story ads. The management fee for our Instagram Follower Growth ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Page Like Ads

We can run targeted Page Likes ads to get more Facebook Likes or Twitter Followers. Our advanced targeting strategies ensure that we get you followers at the lowest cost. The management fee for page like ads as well as the other ad types listed in this section would be £149 + VAT per month. Please note that this excludes ad spend.

Custom KPI Reports

All our reports are put together manually. We tailor them, based on the goals we identify as part of the Campaign Planning and Strategy process.

Goal Reporting

Each month we report on the specific goals we identify as part of the Campaign Planning and Strategy process.

Results Audit

We offer feedback on the results we have generated and how we think they could be improved.

Engagement Summary

We put together a report which shows which posts performed best. We provide feedback on how this could be improved.

Audience Breakdown

We provide a breakdown of your audience to show which demographics your content is resonating best with.

Activity Summary

We provide a summary of all the work we have done each month and what we plan to do the following month.

Custom KPI Reports

All our reports are put together manually. We tailor them, based on the goals we identify as part of the Campaign Planning and Strategy process.

Goal Reporting

Each month we report on the specific goals we identify as part of the Campaign Planning and Strategy process.

Results Audit

We offer feedback on the results we have generated and how we think they could be improved.

Engagement Summary

We put together a report which shows which posts performed best. We provide feedback on how this could be improved.

Audience Breakdown

We provide a breakdown of your audience to show which demographics your content is resonating best with.

Activity Summary

We provide a summary of all the work we have done each month and what we plan to do the following month.

Project Management Software

We handle all communication and campaign updates via our project management system.

Account Executive

This person is your single point of contact (SPOC). As your extended team member, they will work closely with you to develop a winning social media strategy.

Account Executive Assistant

This person helps with day to day communication, allocates tasks internally and ensures that all projects are completed on time and to a high standard.

Designer

Our designers are Photoshop and Canva experts. They help turn basic content into high performing graphics and animations.

Copywriter

This person writes compelling copy that encourages users to take action. They may also assist with hashtag research where necessary.

Project Management Software

We handle all communication and campaign updates via our project management system.

Account Executive

This person is your single point of contact (SPOC). As your extended team member, they will work closely with you to develop a winning social media strategy.

Account Executive Assistant

This person helps with day to day communication, allocates tasks internally and ensures that all projects are completed on time and to a high standard.

Designer

Our designers are Photoshop and Canva experts. They help turn basic content into high performing graphics and animations.

Copywriter

This person writes compelling copy that encourages users to take action. They may also assist with hashtag research where necessary.

Our Specialist SMM Process



Once you sign up to our SMM packages, we invite you to a cloud-based project management system, with your dedicated SMM team. There are normally four team members working on every SMM project and each team member is fully accountable for their role as well as having a performance-based incentive to ensure that they get the best results possible for every client.

Account Executive - This person is your single point of contact (SPOC). As your extended team member, they will work closely with you to develop a SMM strategy.

Account Executive Assistant - This person helps with day to day communication, allocates tasks internally and ensures that tasks are completed on time and to a high standard.

Designer - Our designers are Photoshop and Canva experts. They help turn basic content into high performing graphics and animations.

Copywriter - This person writes compelling copy that encourages users to take action. They may also assist with hashtag research where necessary.

1

SMM Audit

We use our advanced analytics tools to understand which platforms and posts are working best for you and your competitors.

2

Strategy Document Creation

After you have filled out our onboarding questionnaire, our team put together a 15-20 page cloud-based document that outlines our proposed strategy.

3

Content Creation

Once you have approved our strategy document, we start to curate content. Our designer may edit this content or source stock imagery where necessary.

4

Monthly Content Plan

We create and share a monthly content plan with you which includes the copy, imagery and hashtags we intend to use for each post.

5

Post Scheduling

Once you edit and approve our content plan, we schedule your posts for you every two weeks. Our analytics tool indicates when is the best time to post.

6

Monthly Report and Audit

At the end of each month we share a report and audit that illustrates the performance. We proactively offer suggestions on how to improve content and engagement.

ARE YOU READY TO LET THE EXPERTS TRANSFORM YOUR SMM?

Let’s get started on your bespoke campaign

Free Consultation

Our Social Media Services

If you require a more bespoke solution, please do not hesitate to contact one of our experts about the following:

Social Media Audit

Our powerful in-house technology allows us to analyse your competitive audience to identify your optimum content, and identify which hashtags maximise your exposure. We implement this across several channels such as Facebook, Twitter, Instagram, Youtube, Linkedin and Pinterest.

Strategy and Campaign Planning

Using the results of our audit and your feedback, we produce a strategy with the potential to generate maximum engagement. This finely-tuned approach even identifies the exact time of day when your target market is proven to be most active.

Social Advertising

If you want to boost your brand awareness, we create sponsored posts to make your target market more aware of your brand. We can set this up to automatically boost posts that receive a certain amount of engagement, which ensures your ad spend is optimised. For more targeted campaigns, we recommend using our PPC packages.

Content Development

Capture the attention of your audience with customised images for your social media posts. If you provide us with content, we can edit this orif you prefer, we can source content for you. We also work closely with a number of photographers and videographers, so we can even help arrange shoots for you.

Affiliate Marketing

Our account managers can help you launch competitions and reach out to influencers in your target market. If necessary, we can implement our affiliate tracking tech, which keeps track of the sales each affiliate is generating. These strategies help boost followings, brand awareness and direct sales.

Analysis and Reporting

Your social media manager will go through your detailed monthly report with you each month, and make any suggestions based on the results from the campaign. Our reports provide a detailed breakdown of how your campaign is influencing website traffic, engagement and much more.

Frequently Asked Questions

We use GoCardless as our payment processor which sets up a direct debit. The first payment and one-off setup fee is taken 4-6 days after signing up. Further payments are then taken automatically on a monthly billing cycle. You can view all your monthly invoices by logging into your account. Please note that package prices shown do not include VAT.

We work in partnership with several talented videographers. Having good ad creative can be hugely beneficial for Facebook ads. If required, we can help plan your entire photo shoots for you. Please note that this is not included in our package prices.

Yes – we highly recommend that you spread your marketing mix. We offer a 10% discount on your monthly bill if you use two different services at the same time and 20% discount if you use three or more services at the same time.

Absolutely, we are more than happy to get you up and running if you are unsure or simply do not have the time to set them up yourself. As part of the consultation process, we shall discuss which platforms you should be on and how they can be set up.

Yes, we have developed a strategy specifically for this purpose. It can generate a large number of followers cost-effectively using a particular type of Instagram story ads. You would require our PPC Silver Package for this service as our social media management services are predominantly for content generation and strategy. We would recommend you book a Free Consultation to find out more.

Outsourcing social media management is an effective and efficient way of growing your online presence if you do not have the time to do it yourself or you are unsure where to start. Having your social media managed externally gives you more time to engage with customers face-to-face and build stronger relationships in person.

Of course, you have the absolute freedom to contribute yourself and add anything as you go along that you want your customers to know about.

If you have someone in-house managing your social media and you feel they could benefit from extra help and resources, we provide a social media training session, whereby through discussion and analysis, we give advice on how to plan a strong social media strategy and how to utilise all relevant social media platforms.

Planning content for the coming month takes place a couple of weeks before the start of that month. This gives us plenty of time to receive any content from you, create images and write the posts. Once we are happy with the monthly plan and have all the posts written and graphics/images tailored to each platform, we will then begin scheduling.

Each platform has its’ own rules and ways of sharing content. For example, a Facebook post will keep re-appearing on a user’s timeline as the post gets more likes or interactions, so there is no need to repost the same message, as the chances are users will start to see duplicate posts. On other platforms such as Twitter and Instagram, posts are less likely to re-appear on a user’s timeline, so you can repeat the post at a different time or on a different day to ensure it has been seen by as many people as possible.

INTERESTED? GET YOUR FREE CONSULTATION NOW

Discover how we can help you with your social media

Free Consultation

We would love to hear from you!

Drop us a message, email us: info@frontpage-digital.com or gives us a call on 020 8064 0568.

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